User Count (Registered Users)

The User Count KPI is defined as the total number of users of your product.

Ryan avatar
Written by Ryan
Updated over a week ago

This simple metric should be known by every startup and is especially important before revenue is generated as the users build the base for future revenue.

Atlas

Users/Total Users

Abbreviation

-

Unit

Number

Calculation

The User Count is simply the sum of all users.

Σ of users

________

User Count

A company has 1.500 users in total, 500 of which are active every month.

1.500

_________

1.500 users

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