Startups: KPIs

In this Section you will find an exhaustive list of the KPIs Startups will usually track and report on. Here you will find the definitions and examples to help you.…

23 articles in this collection
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Predefined KPIs

Learn what standard KPIs are and why they matter.

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Updated over a week ago

Selecting the Right KPIs

Your Startup KPIs and how to measure them

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Updated over a week ago

Can I Remove the Standard/Core KPIs?

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Updated over a week ago

Core KPIs

Revenue

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Cash on Hand

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Runway

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Net Cash Burn

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Cost Labour

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Cost Total

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Headcount (FTE)

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Revenue & Profit

Monthly Recurring Revenue (MRR)

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Updated over a week ago

Average Revenue Per User

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Earnings before Interest and Taxes (EBIT)

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Updated over a week ago

Users, Marketing & Sales

Customer Acquisition Cost

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Lifetime Value

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LTV:CAC Ratio

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Monthly Active Users

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DAU:MAU Ratio

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Churn Rate

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User Count

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Net Promoter Score

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Growth

Month on Month Revenue Growth

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Month on Month MAU Growth

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Updated over a week ago