The DAU:MAU Ratio measures engagement frequency and therefore the stickiness of your product. If you want to increase engagement, it is a good metric to track your success.

Note: Monthly average DAU is the average of Daily Active Users in a month.

Atlas

-

Abbreviation

DAU:MAU

Unit

Ratio

Calculation

The DAU:MAU Ratio is calculated by dividing daily active users by monthly active users.

DAU

÷ MAU

____________

DAU:MAU Ratio

On average a company has 100 (unique) active users per day and 1.000 (unique) active users per month.

100

÷ 1.000

______

1:10

Did this answer your question?