DAU:MAU Ratio

The Daily Active Users to Monthly Active Users Ratio measures how often your users engage with your product or service on average per month.

Ryan avatar
Written by Ryan
Updated over a week ago

The DAU:MAU Ratio measures engagement frequency and therefore the stickiness of your product. If you want to increase engagement, it is a good metric to track your success.

Note: Monthly average DAU is the average of Daily Active Users in a month.

Atlas

-

Abbreviation

DAU:MAU

Unit

Ratio

Calculation

The DAU:MAU Ratio is calculated by dividing daily active users by monthly active users.

DAU

÷ MAU

____________

DAU:MAU Ratio

On average a company has 100 (unique) active users per day and 1.000 (unique) active users per month.

100

÷ 1.000

______

1:10

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