Churn Rate (CR) refers to the proportion of users that terminate their account in a set period. Alternatively, churn rate can be calculated as a proportion of revenue churn to monthly revenue.

User Churn Rate can give insight about the average Customer Lifetime. A low user Churn Rate can also be an indicator of high customer satisfaction.

**Adaption**

Revenue Churn Rate (the ratio of churned revenue to monthly revenue in percent) can be calculated. It gives insight about proportionally lost revenue volume.

Atlas | - |

Abbreviation | - |

Unit | Percentage |

**Calculation**

Churn Rate can be calculated by dividing the sum of users leaving a company by the total sum of users in a month.

Σ users leaving

÷ Σ of users

_____________

User Churn Rate

A company wants to calculate their Churn Rate. In January, they had 1.500 users and 50 left.

50

÷ 1.500

______

3.33 %