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The User Count KPI is defined as the total number of users of your product.

User Count (Registered Users)

Daily Active Users (DAU) is defined as the number of users who are active each day

DAU - Daily Active Users

MAU - Monthly Active Users

The Daily Active Users to Monthly Active Users Ratio measures how often your users engage with your product or service on average per month.

DAU:MAU Ratio

Churn Rate (CR) refers to the proportion of users that terminate their account in a set period.

CR - Churn Rate (Users)

The Average Revenue Per User (ARPU) shows how much revenue is generated on average by one account in a set time period.

ARPU - Average Revenue Per User

Customer Acquisition Costs (CAC) are the marketing and sales expenditures associated with acquiring a new customer.

CAC - Customer Acquisition Cost

Lifetime Value (LTV) is the revenue that a business receives from a customer over time before they churn

LTV - Customer Lifetime Value

Lifetime Value to Customer Acquisition Cost Ratio

LTV:CAC Ratio

The Net Promoter Score (NPS) is an index based on the question "How likely are you to recommend us?"

NPS - Net Promoter Score

Ryan

Naveed Mehdi

Users, Marketing & Sales

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