investory.io

The User Count KPI is defined as the total number of users of your product.

User Count (Registered Users)

Daily Active Users (DAU) is defined as the number of users who are active each day

DAU - Daily Active Users

MAU - Monthly Active Users

The Daily Active Users to Monthly Active Users Ratio measures how often your users engage with your product or service on average per month.

DAU:MAU Ratio

Churn Rate (CR) refers to the proportion of users that terminate their account in a set period.

CR - Churn Rate (Users)

The Average Revenue Per User (ARPU) shows how much revenue is generated on average by one account in a set time period.

ARPU - Average Revenue Per User

Customer Acquisition Costs (CAC) are the marketing and sales expenditures associated with acquiring a new customer.

CAC - Customer Acquisition Cost

Lifetime Value (LTV) is the revenue that a business receives from a customer over time before they churn

LTV - Customer Lifetime Value

Lifetime Value to Customer Acquisition Cost Ratio

LTV:CAC Ratio

The Net Promoter Score (NPS) is an index based on the question "How likely are you to recommend us?"

NPS - Net Promoter Score

Ryan

Naveed Mehdi

Users, Marketing & Sales

Find answers and get help from Intercom Support and Community Experts

This site employs cookies and other technologies that we and our third party vendors use to monitor and record personal information about you and your interactions with the site (including content viewed, cursor movements, screen recordings, and chat contents) for the purposes described in our Cookie Policy. By continuing to visit our site, you agree to our {websiteTermsLink}, {privacyPolicyLink} and {cookiePolicyLink}.

This site uses cookies and similar technologies ("cookies") as strictly necessary for site operation. We and our partners also would like to set additional cookies to enable site performance analytics, functionality, advertising and social media features. See our {cookiePolicyLink} for details. You can change your cookie preferences in our Cookie Settings.

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See our {cookiePolicyLink} for more details.

You have the right to opt out of the sale of your personal information. See our {cookiePolicyLink} for more details about how we use your data.

Your Privacy Choices

We use cookies to enhance your experience. You can customize your cookie preferences below. See our {cookiePolicyLink} for more details.

Cookie Settings

Link, Press control-option-right-arrow to exit

Empty Help Center

Uh oh. That page doesn’t exist.

Disappointed

Neutral

Smiley

Thinking...

Searching through sources...

Analyzing...

Tickets submitted through the messenger or by a support agent in your conversation will appear here.