Every startup knows how difficult it is to pick the right KPIs. Which KPIs are the most important? What KPIs do investors want to see? What should I focus on?

Selecting the right KPIs always depends on your industry and which part of the business you are looking to track. In addition, each department will use different KPI types to measure success based on specific business goals and targets.

However, there are some tried and true KPIs that stand the test of time. These are not only relevant for you but also for any potential investors trying to understand your business. From our experience talking with hundreds of startups and investors, we compiled a list of the most picked KPIs.