MoM Revenue Growth provides a great insight on the growth rate of a business.
Adaption
If a business is not yet generating revenue the MoM Monthly Active User Growth can be a good alternative measure for a company's growth. MoM User Growth should also be used when the size of the user base is particularly important for the business model to work.
Atlas | - |
Abbrevation | MoM Revenue Growth |
Unit | Percentage |
Calculation
The difference between this month's revenue and last month's revenue divided by last month's revenue gives the revenue growth.
(revenue 2nd month - revenue 1st month)
÷ revenue 1st month
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MoM Revenue Growth
In January a business had a revenue of 12.000 € by February, its revenue had grown to 13.500 €
15.00 €
÷ 12.000 €
________
12.5 %