If a business is not yet generating revenue (or when the size of the user base is particularly important to the business model) the MoM MAU Growth can be a good measure of a company's growth rate.
Adaption
This metric can also be calculated on the basis of User Count. If a company generates revenue MoM Revenue Growth should also be looked into.
Atlas | - |
Abbrevation | MoM Revenue Growth |
Unit | Percentage |
Calculation
The difference between this month's MAU and last month's MAU divided by last month's MAU gives the monthly active user growth.
(MAU 2nd month - MAU 1st month)
÷ MAU 1st month
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MoM MAU Growth
In January a business had 1.000 active users, in February its active user base had grown to 1.200
200
÷ 1,000
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20 %