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Refers to all money earned from regular business activities in a set period.

Revenue

Monthly Recurring Revenue is the income a company receives on a regular, monthly basis.

The Cost Labour KPI refers to the total amount of money spent in a set period in order to employ staff.

The Cost Total KPI refers to the total amount of money spent in a set period in order to generate value.

Net Income KPI refers to the total profits or income a business makes after deducting general expenses, costs and taxes.

Earnings before Interest and Taxes is a measure of a firm's profitability and included all revenues and expenses except interest and taxes.

EBITDA is a measure of a firm's profitability and includes all revenues and expenses except interest, taxes, depreciation and amortisation

The Month on Month Revenue Growth measures how much revenue grew from one month to another in percent.

The Month on Month Monthly Active User Growth measures how much the active user base grew from one month to another in percent

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