Investory.io Help Center
Go to investory.io
English
Go to investory.io
English
All Collections
KPI Library
KPI Library
Ryan avatarKate Shevtsova avatarNaveed Mehdi avatar
By Ryan and 2 others3 authors23 articles

Revenue & Profit


Revenue
MRR - Monthly Recurring Revenue
Cost Labour
Cost Total
Net Income
EBIT - Earnings before Interest and Taxes
EBITDA - Earnings Before Interest, Taxes, Depreciation, and Amortisation
Month on Month Revenue Growth
Month on Month MAU Growth

Cash Flow


Runway
Cash on Hand
Net Cash Burn

Users, Marketing & Sales


User Count (Registered Users)
DAU - Daily Active Users
MAU - Monthly Active Users
DAU:MAU Ratio
CR - Churn Rate (Users)
ARPU - Average Revenue Per User
CAC - Customer Acquisition Cost
LTV - Customer Lifetime Value
LTV:CAC Ratio
NPS - Net Promoter Score

Other Operational


FTE - Headcount
Investory.io Help Center
IntercomWe run on Intercom