investory.io

Ryan

Kate Shevtsova

Naveed Mehdi

KPI Library

Refers to all money earned from regular business activities in a set period.

Revenue

Monthly Recurring Revenue is the income a company receives on a regular, monthly basis.

MRR - Monthly Recurring Revenue

The Cost Labour KPI refers to the total amount of money spent in a set period in order to employ staff.

Cost Labour

The Cost Total KPI refers to the total amount of money spent in a set period in order to generate value.

Cost Total

Net Income KPI refers to the total profits or income a business makes after deducting general expenses, costs and taxes.

Net Income

Earnings before Interest and Taxes is a measure of a firm's profitability and included all revenues and expenses except interest and taxes.

EBIT - Earnings before Interest and Taxes

EBITDA is a measure of a firm's profitability and includes all revenues and expenses except interest, taxes, depreciation and amortisation

EBITDA - Earnings Before Interest, Taxes, Depreciation, and Amortisation

The Month on Month Revenue Growth measures how much revenue grew from one month to another in percent.

Month on Month Revenue Growth

The Month on Month Monthly Active User Growth measures how much the active user base grew from one month to another in percent

Month on Month MAU Growth

Revenue & Profit

The Runway KPI refers to the amount of time (usually in months) a business can continue to operate before cash runs out.

Runway

The Cash on Hand KPI refers to the amount of money that your business has immediately available on the last day of the reporting period.

Cash on Hand

The Net Cash Burn KPI refers to the amount of money by which cash decreases in a set period.

Net Cash Burn

Cash Flow

The User Count KPI is defined as the total number of users of your product.

User Count (Registered Users)

Daily Active Users (DAU) is defined as the number of users who are active each day

DAU - Daily Active Users

MAU - Monthly Active Users

The Daily Active Users to Monthly Active Users Ratio measures how often your users engage with your product or service on average per month.

DAU:MAU Ratio

Churn Rate (CR) refers to the proportion of users that terminate their account in a set period.

CR - Churn Rate (Users)

The Average Revenue Per User (ARPU) shows how much revenue is generated on average by one account in a set time period.

ARPU - Average Revenue Per User

Customer Acquisition Costs (CAC) are the marketing and sales expenditures associated with acquiring a new customer.

CAC - Customer Acquisition Cost

Lifetime Value (LTV) is the revenue that a business receives from a customer over time before they churn

LTV - Customer Lifetime Value

Lifetime Value to Customer Acquisition Cost Ratio

LTV:CAC Ratio

The Net Promoter Score (NPS) is an index based on the question "How likely are you to recommend us?"

NPS - Net Promoter Score

Users, Marketing & Sales

The Headcount KPI refers to the size of the team in Full Time Equivalents (FTEs) on the last day of the reporting period.

KPI Library

Revenue & Profit

Cash Flow

Users, Marketing & Sales

Other Operational