KPI Library

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22 articles in this collection
Written by Ryan, Kate Shevtsova, and Naveed Mehdi
Users, Marketing & Sales

User Count (Registered Users)

The User Count KPI is defined as the total number of users of your product.
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Written by Ryan
Updated over a week ago

DAU - Daily Active Users

Daily Active Users (DAU) is defined as the number of users who are active each day
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Written by Naveed Mehdi
Updated over a week ago

MAU - Monthly Active Users

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Written by Ryan
Updated over a week ago

DAU:MAU Ratio

The Daily Active Users to Monthly Active Users Ratio measures how often your users engage with your product or service on average per month.
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Written by Ryan
Updated over a week ago

CR - Churn Rate (Users)

Churn Rate (CR) refers to the proportion of users that terminate their account in a set period.
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Written by Ryan
Updated over a week ago

ARPU - Average Revenue Per User

The Average Revenue Per User (ARPU) shows how much revenue is generated on average by one account in a set time period.
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Written by Ryan
Updated over a week ago

CAC - Customer Acquisition Cost

Customer Acquisition Costs (CAC) are the marketing and sales expenditures associated with acquiring a new customer.
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Written by Ryan
Updated over a week ago

LTV - Customer Lifetime Value

Lifetime Value (LTV) is the revenue that a business receives from a customer over time before they churn
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Written by Ryan
Updated over a week ago

LTV:CAC Ratio

Lifetime Value to Customer Acquisition Cost Ratio
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Written by Ryan
Updated over a week ago

NPS - Net Promoter Score

The Net Promoter Score (NPS) is an index based on the question "How likely are you to recommend us?"
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Written by Ryan
Updated over a week ago